Throwing Baby at Glass? Desperate Attempt at Super Bowl Ad


I like to think I have a sense of humor and it usually takes a lot to offend me.  But, I have to say that last night’s Super Bowl ad by HomeAway.com was a desperate attempt to be outrageous and get noticed. I am talking about when they simulated throwing a baby at a glass window.

My feeling probably would have been different if the spokesperson’s head would have been superimposed over the baby’s body, but this just looked like a baby boy  – splat against a window.

I hate to give this “Ministry of Detourism” spot any more press than it deserves, so I will stop now. 

Bottom line, there’s really nothing funny about abusing a baby – test dummy or not. Poor ad choice. Poor taste.

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About bizemom

I am a busy working mom (get it... "Biz e-Mom"?) of three kids under the age of four. I have a white-collar day job, I have a night job as a mom, and an "in between" job as a freelance writer and blogger. What can I say, I am a glutton for punishment and I don't go to bed until 1 a.m. No matter how much I complain, I like being busy. That must be the Sagitarius in me--we get bored easily. Now on to the next adventure (I mean... venture!)
This entry was posted in Advertising, Baby-Proofing, Blogs, Child Abuse, Parenting, Super Bowl and tagged , , , , , , , . Bookmark the permalink.

One Response to Throwing Baby at Glass? Desperate Attempt at Super Bowl Ad

  1. Kim Pugliano says:

    I agree 100%. That was deplorable.

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